At the same time, the question sticker can offer an element of surprise, and it will make your new product stand out more.Īir Canada, for example, uses a question about the traditional Brazilian dish feijoada to promote their new route from Montreal to São Paolo.Īnnouncing new products through question stickers can start a conversation about your new item and create some buzz around it. Obviously, there are many ways to feature the launch of a new product or service and the question sticker on Instagram Stories might not seem like the most intuitive way for it. This not only gets followers engaged, but also helps build the anticipation for a new product. Make-up brands like to use this feature by having fans guess what color a new lipstick or a new eye shadow might have. To boost engagement even more, you could offer a prize to the first person who guesses correctly. Give your fans several clues by asking them questions – and have them guess the correct answer. This is both a fun and creative way to use the feature and to boost engagement. You can use question stickers to start a competition among your fans. Third, if you pin your FAQ story to your highlights, it will be visible on top of your feed and can therefore become a great resource for your customers. Second, it is an additional way to get useful information out there and your customers will appreciate the extra help. This approach makes sense because first, you are showing your customers content you already know they are curious about. You can obviously feature a FAQ section on your website, but in addition, it can be helpful to also use interactive question stickers to answer FAQs on Instagram Stories. If you run a company in the music industry, for example, you could ask your followers for their suggestions on the best music to relax to on weekends or about their favorite roadtrip songs.Īsking for tips allows you to create engaging content, boost interaction, and gather important feedback without seeming spammy.įAQs got their name for a reason they are literally the questions you have to answer the most frequently about your company, service or product. It is a clever way to switch the focus to your customers, because instead of asking them about your products or services, which can seem like a constant and annoying ad if you overdo it, you open the arena for their ideas. You can also use question stickers to gather feedback by asking your audience about their personal interests, or you can crowdsource ideas.Ī slightly different way of gathering customer feedback is to ask for their suggestions. Another way to get feedback and connect on a more personal level with your customers is to use the question sticker to encourage testimonials. It is also a great market research technique, as the answers can show you how to improve your products. Old Navy, for example, has used question stickers to ask users directly about the company’s new flip-flops.Īsking your customers how they like a product shows them that you are taking them seriously and that you are interested in what they have to say. What better way to ask them how they feel about something than using a question sticker in your story? Collect feedbackīesides the classic Q&A session, the question sticker on Instagram Stories is also a great way to collect feedback from your customers. Select your Q&A questions carefully and also put some thought into what time slot might be best for posting them. They should always align with your brand and your business strategy- otherwise it is a waste of time and resources and won’t yield the expected results. It is important not to use Q&A sessions randomly. You could talk about specific topics that are relevant to your brand or give your followers a behind-the-scenes look into your company.ĭon’t forget to let your followers know when you will be posting your answers so they can check back in and see them. However, there are many ways to make this fun and entertaining for your followers. Using the question sticker to host a Q&A session seems like a no-brainer. The question sticker was introduced to Instagram Stories in 2018 and it offers a great way to engage directly with your audience and strengthen your business in a variety of ways. To help you make your stories more fun and interesting, Instagram has been constantly adding interactive stickers. While you can use Instagram posts to showcase your business and your products or services, Instagram Stories allow you to engage directly with your customers. With more than 90% of Instagram’s one billion users following at least one business account, Instagram is an important and powerful platform for companies.
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